Brand Manager - Select Segment (NH Hotels & iStay, Northern Europe) - Minor Hotels Europe & Americas

Your Role at a Glance

We’re looking for a passionate Brand Manager to join our team in Berlin starting March 1st 2026! As Brand Manager for our Select segment - covering NH Hotels and iStay in Northern Europe - you will play a key role in driving brand consistency, visibility, and growth. Your main responsibilities include:

• Ensure Brand Consistency: Uphold and monitor brand standards across all NH Hotels and iStay properties, including franchise partners.
• Develop & Execute Marketing Plans: Design and implement annual marketing strategies for the region, as well as tailored plans for individual hotels.
• Content & Campaign Management: Oversee the creation of marketing content for newsletters, paid media, and social channels, and coordinate photoshoots to maintain high-quality imagery.
• Franchise & Stakeholder Support: Act as the primary brand contact for franchise partners, providing guidance on compliance and best practices.
• Project Implementation & Openings: Lead the rollout of brand initiatives and support hotel teams during new openings with branded materials and identity elements.
• Social Media & Partnerships: Manage social media content strategy, influencer collaborations, and brand partnerships in alignment with PR and marketing teams.

What Makes You a Great Fit

• Bachelor’s degree in Hospitality, Marketing, Business, or related field.
• Minimum 3 years’ experience in brand management within the hospitality industry; franchise experience strongly preferred.
• Proven ability to manage multiple projects and stakeholders across regions.
• Strong creative, conceptual, and analytical skills.
• Excellent communication and team collaboration abilities.
• Fluent in English and German (both written and spoken); additional languages are a plus.
• Willingness to travel across Northern Europe.

Your Benefits at Minor Hotels

• Fair pay & security: Collective agreement-based salary, including company pension scheme and a permanent employment contract.
• A home away from home: Worldwide hotel stays from €36 for two people including breakfast – exclusively for our team members.
• Structured working hours: Family-friendly and plannable shift models – available full-time or part-time.
• Exclusive discounts & perks: Access to our benefits portal with discounts on top brands and event tickets – plus €25 monthly on your Pluxee Benefits Card.
• Stay mobile: Bike leasing for eco-friendly and active commuting.
• Grow with us – across borders: Extensive training programs via internal and external providers, plus development and exchange opportunities across Europe.
• Team spirit: Join us for summer parties, Christmas celebrations, and sports events that bring us together.
• We invest in you: Personalized onboarding through our Best Buddy, Welcome@Work, and training programs.