Marketing, Communication & Social Media Manager - NH Collection Firenze Porta Rossa

Are you passionate about hospitality and excellence? Join the NH Collection team and work in captivating hotels and resorts in authentic landmark buildings in key destinations across Europe, Latin America, the Middle East, Asia and now Greater China. You will create an eclectic-elegant atmosphere to offer our guests stays driven by extraordinary feelings, paying great attention to stimulating details to create memorable moments. Find your place at NH Collection and experience the joy of making guests feel unique in elegant spaces and rooms to unfold. You will provide them with outstanding service and personalised attention. You will be part of a brand that places extraordinary feelings at the heart of everything it does.

What will be your mission?

We are looking for a dynamic Marketing, Communications & Social Media Manager to join Porta Rossa Hotel Florence, as it enters an exciting new chapter as part of the Colbert Collection. You will lead the hotel’s full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.

Reporting to the Hotel GM (with a dotted line to Colbert PR & Brand/MKT Directors), you will develop and execute the hotel’s Marketing & Communications Plan, working closely with Central Brand, MKT & PR teams. You will manage the MarCom budget, oversee campaigns, and ensure strong brand alignment while driving local initiatives.

You will lead the marketing and communication strategy for the hotel and for the launch of a new bistro concept developed in collaboration with chef Paulo Airaudo.

The role focuses on brand positioning, storytelling and go‑to‑market execution for a contemporary, Italian‑inspired bistrot designed for both hotel guests and the local community. You will oversee communication activities before, during and after the opening, including PR, media and influencer engagement

This is a unique opportunity to shape and launch a high‑profile F&B project from the ground up, combining hospitality, gastronomy within an international hotel environment.

What will you do?

Marketing Strategy & Budget

• Develop and execute the full MKT & PR Plan with GM, PR & Brand teams.
• Ensure alignment with global brand initiatives and guidelines.
• Manage budget, forecasting, payments, ROI analysis, and market research.

Campaigns, Branding & Creative

• Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.
• Act as Brand Guardian across all touchpoints.
• Produce marketing materials, collaterals, merchandise, and stationery with external partners.
• Lead promotional campaigns and hotel/F&B packages.
• Oversee photo/video shoots with HQ approvals when required.

Content & Digital Marketing

• Create and manage content for the hotel website, social media, and paid media campaigns.
• Conduct ongoing audits of online/offline platforms.
• Handle copywriting and short translations (EN ↔ IT).
• Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.

PR, Partnerships & Media

• Implement the hotel’s PR plan: write press releases, coordinate media relations activities.
• Organize national/international press trips, visits, and journalist/influencer hosting.
• Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.

Events & Activations

• Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.
• Support execution in coordination with internal teams.

What are we looking for?

• Bachelor’s Degree in Marketing or Communications.
• Mandatory hospitality experience; luxury/tourism/gastronomy a plus.
• Strong planning and organizational skills; strategic thinker.
• Service‑oriented with strong aesthetics and creativity.
• Excellent written/verbal Italian (native) and English.
• Experience with graphic design tools valued.

Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fueled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as: 

• Worldwide experience – diversity of 150 different nationalities. 

• Career development opportunities full of national and international challenges. 

• Wide range of training programs to enhance your skills. 

• Wellbeing initiatives, including flexible working conditions. 

• Team member recognition programs, including Memorable Dates. 

• Ability to make a difference through our sustainability programme and volunteering initiatives. 

• Team member rates and promotions, offering discount rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.  

Are you looking for a new challenge? Apply now!

Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities.