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Assistant Director of Sales - MICE - Cluster: Adriatic Istria Resort, Hotel Palace Portoroz

Date:  Nov 6, 2026
Location: 

Istria, HR Croatia

Department:  Sales

 

Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas.

As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli.

As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.

Job Description

Cluster Assistant Director of Sales - MICE & Corporate

Reporting to the Cluster Director of Sales, you will drive MICE (meetings, incentives, conferences, events) and corporate revenue across the hotels in the cluster. You will build and manage key accounts, lead the segment sales team, and work with the revenue and events teams to maximize group, room and F&B revenue.

Key responsibilities

Deliver MICE and corporate room, group and event revenue targets for each hotel in the cluster.

Build and execute sales plans aligned with Minor Hotels’ commercial strategy.

Prospect, win and grow key corporate accounts, DMCs, PCOs, agencies and associations.

Negotiate corporate rate agreements (LNR, RFP season) and group/event contracts.

Steer business to the right hotel in the cluster to optimize displacement and total revenue.

Lead, coach and set targets for the MICE and Corporate sales team.

Use the cluster’s multi-brand offer to cross-sell and steer business to the best-fit hotel.

Work with Revenue Management on group pricing, ceilings and displacement analysis.

Coordinate with Events/Conference teams for smooth handover from contract to delivery.

Represent the cluster at trade shows, sales missions, fam trips and site inspections.

Track pipeline, conversion and account production in the CRM; report weekly and monthly.

Monitor competitors and market trends and recommend new segments or packages.

Deputize for the Cluster Director of Sales when needed.

 

Requirements

7+ years in hotel sales, with at least 4 years in MICE or corporate at senior manager or assistant director of sales level.

Desired experience must be gained in luxury, international hotels. Multi-property or cluster preferred.

Established network of corporate, agency and MICE contacts in local, regional and international markets.

Strong negotiation, contracting and presentation skills.

Commercial acumen: understands pricing, displacement and total revenue.

Proven team leadership and coaching ability.

Proficiency in CRM/sales systems (e.g. TMS, Delphi, Salesforce, Opera) and MS Office.

Fluent English; local and additional languages an advantage.

Degree in hospitality, business or related field preferred.

Willingness to travel.

 

What we offer

Competitive salary and bonus scheme.

Employee rates at Minor Hotels properties worldwide.

Training and international career development.

 

 

Are you looking for a new challenge? Apply now!

 

Minor Hotels Europe & Americas is committed to fostering an inclusive workplace where all team members are valued and supported equitably. We promote equal opportunities and embrace diversity in all its forms. We warmly welcome everyone.

Apply now »