CRM B2C Executive - Minor Hotels Eu&Am - Madrid

What will be your mission?

The CRM B2C Executive reports to the CRM Director and is responsible for coordinating the execution of global CRM B2C campaigns and public promotions. This role collaborates closely with Business Units, Revenue, Brand, and eCommerce teams to ensure strategic alignment and achieve traffic, engagement, and revenue targets.

This is an exciting opportunity to join a dynamic CRM team—a key function within our Marketing and Commercial department—leading CRM strategies across Europe and the Americas. You will gain deep insights into business and brand strategies, as well as customer data management. Working with cross-functional teams, you’ll contribute to initiatives that directly impact customer engagement and business growth, providing an excellent foundation for a career in data-driven marketing and customer relationship management.

What will you do?

• Coordinate multi-channel CRM campaigns, from briefing to execution.
• Manage loyalty program communications and facilitate cross-brand collaboration.
• Support the launch of global promotions across various channels, working with multiple stakeholders.
• Identify opportunities to optimize customer engagement, retention, and campaign personalization.
• Review and analyze campaign performance to inform future strategies.

What are we looking for?

Experience

• At least 1 year of experience in a similar role within CRM or Digital Marketing.
• Proven track record coordinating global marketing campaigns across multiple stakeholders.
• Experience in campaign analysis and reporting.
• Familiarity with email automation platforms and loyalty programs is a plus.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Fluent in English and Spanish is a must (written and spoken); additional languages are an asset.
• Proficient in Excel.
• Experience with graphic design software (e.g., Adobe Creative Suite).
• Experience with marketing automation platforms, Google Analytics or HTML/CSS for email templates is valued.

Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

• Worldwide experience – diversity of 150 different nationalities.
• Career development opportunities full of national and international challenges.
• Wide range of training programmes to enhance your skills.
• Wellbeing initiatives, including flexible working conditions.
• Team member recognition programmes, including Memorable Dates.
• Ability to make a difference through our sustainability programme and volunteering initiatives.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.